Pre-priced. America's No. 1 pretzel. Naturally flavored. Since 1917 Rold Gold has prided itself on baking authentic, great tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel. During the many years since we baked our first pretzels, Rold Gold has won over pretzel eaters from coast to coast. Try our Land O Lakes Butter Flavored Checkers pretzels for a special treat. We've partnered with Land O'Lakes to bring you our newest taste sensation - crunchy Rold Gold Pretzels with a touch of real Land O Lakes Butter.